Social Media Marketing

De Morgan uses social media marketing platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers. Analysing your results, and running social media advertisements. 

Social media marketing is all about meeting your target audience and customers where they are and as they socially interact with each other and your brand.  There are a variety of reasons why your company should use social media marketing. We’ve created a list on the right of the four most beneficial reasons to consider.

Social Media Marketing Strategy

The first step to creating a social media marketing strategy is to determine who your buyer personas and audience are. So you can target their needs and interests appropriately. Secondly, determine which social platforms you’ll market on.

It’s crucial you determine which platforms you’re going to share your content on.  It’s important to be where your audience of potential customers is today, and De Morgan will help you be where they might be tomorrow.

Here are the main questions we will ask when defining your social media marketing goals and strategy:

  • What are you hoping to achieve through social media marketing?
  • Who is your target audience?
  • Where would your target audience hang out and how would they use social media?
  • What message do you want to send to your audience with social media marketing?

Our process starts by examining your company and its goals, determining what your audience is already telling you. Next we create, schedule organic and paid content, managing the content to get you results.

We implement consistent page branding. Our web designer or developer, will ensure you have crisp, properly sized images on your social accounts. Also, ensuring you’re using consistent branding assets across channels, because consistency means reliability in the eyes of a potential client.



Increase Brand Awareness

Social media has been proven to boost brand awareness by driving up engagement. Social engagement includes things like comments, likes, shares, and re-posts. Social media also helps you increase brand awareness by directing traffic straight to your site.


Generate Leads and Boost Conversions

Promoting and sharing your products on social media is a simple way to improve lead generation, boost conversions, and increase sales because you’re advertising to people who have opted to engage with you by following your account.


Build Relationships With Customers

By connecting and engaging with your social media followers, you’ll be able to build lasting relationships between them and your business.


Learn From Competitors

Social media is a great way to keep tabs on your competitors. Whether that’s in reference to their social media tactics, the products they’re promoting, the campaigns they’re implementing, or their level of interaction with followers.


Get In Touch


Although determining your company’s social media course of action may seem daunting, you can avoid feeling overwhelmed by using De Morgan to help you understand social media marketing trends and using some of our many resources available.