Search Engine Optimisation

You need Search Engine Optimisation, as you’re customers don’t want to click on the second page of Google.  Search engines like Google and Bing use crawlers, sometimes also called bots or spiders. These gather information about all the content they can find on the internet. 

There are a lot of factors that go into the search engines’ algorithms. These factors are evolving all the time to keep up with changing user behaviour and advances in machine learning.

As SEOs we use our understanding of ranking factors to develop and implement search marketing strategies that include a balance of on-page, off-page, and technical best practices.

We help the organisation to earn and maintain high SERP rankings for the purpose of, creating lots of high-quality user traffic.  For the most part, by employing a strategy that prioritises user experience, employs non-manipulative ranking tactics. Evolving alongside search engines’ and users’ changing behaviours.


The SEO process includes six general phases:

  • Business research, competitor analysis, current state assessment, and keyword searching
  • Planning and strategy, including decisions on how to handle content. Building links to the website, managing social media presence and technical implementation strategies
  • Implementation, where optimisation decisions on a site’s webpages and the website as a whole are executed
  • Monitoring, where the activity of web spiders, traffic, search engine rankings, and other metrics are observed for producing reports on which assessment will be performed
  • Assessment, involving checking the summarised effects of the strategy (and its implementation) against the SEO process’s stated targets
  • Maintenance, where both minor or major problems with the website’s operation are handled as they arise.

The SEO process targets mostly organic links and search engine result placement. But, it is often complemented by more aggressive measures (e.g., paid search ads) and is often part of traditional marketing campaigns.


De Morgan Search Engine Optimisation Experts

De Morgan SEO experts continually search for the secrets to get to the very top of the digital placements.  This is not easy and involves endless experimentation, consistent hard work and excellent digital strategies developed by De Morgan LOGIC. Which furthermore, always markedly place the customer first. In the long run, this work ethic is the secret of our continued success.



Wins new customers

A successful SEO strategy focuses on the value of your website’s content. It should be search engine friendly in a sense that it matches the search queries with keyword optimisation. In this way, you can quickly build inbound relational links.


SEO improves ROI

A well thought-out search engine optimisation strategy helps businesses increase conversions and sales. If more people come to your website, you will have more potential customers in the process. Each satisfied visitor has the potential to refer you to other potential customers as well.


Increases your brand visibility and competitive edge

Brand visibility is a critical aspect of your marketing success. If you want to generate inbound leads, focus on branding. SEO makes your brand recognisable and visible by placing your content where it should be at the right time, when searchers are looking for it.


Improves brand awareness

SEO helps customers identify your brand in a way that you want to be recognised and recalled. By proper exposure to the brand, the customers can easily recall it when given a variety of products or services to choose from. Therefore, the consumer will consider it when making a buying decision. A good SEO strategy also minimises the perceived risk of using your products or services, and helps you protect your customers from being taken away by your competitors.


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Search engine optimisation (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimisations, they could have a noticeable impact on your site’s user experience and performance in organic search results. [Google]